Post Description

A good and one of the most comprehensive and structured work analyzing the automotive advertising American manufacturers during the prosperity of the American automobile industry. Then the advertising of cars was not only a single type of advertising, but also sort of a separate type of fine art and photos. Advertising is analyzed not only chronologically, but thematically advertising of technical innovations, advertising design, advertising, cars for male / female, advertising, exploiting the theme of war, fantasy, family values, etc. The book will be interesting not only for enthusiasts, enthusiastic golden age of American automotive industry, but also modern marketers.